A campaign is an agreed stream of marketing work with a clear goal, scope and deliverables. We agree how your work maps to campaigns before you start.
Meta ads
Google ads
Instagram content
TikTok content
Influencer marketing
Email marketing
SMS marketing
A campaign is the unit of work in your plan. It isn’t necessarily one campaign inside Meta or Google.
Does this include third-party spend like ads?
No. Third-party spend, like advertising, is paid by you directly under your own accounts. We don’t charge a percentage of ad spend on top.
What happens after 12 months?
Your plan moves to its standard price: the crossed-out price on its card. You’re still billed every 4 weeks, and setup isn’t charged again.
Can I add campaigns later?
Yes. You can add campaigns as you grow. We’ll talk you through the options and pricing on your strategy call.
Grow or Scale?
Grow covers two campaigns with landing pages. Scale adds a third campaign and includes CRM management. If you’re not sure which fits, we’ll help you choose on your strategy call.
What does the CMO role include?
Chief gives your business a Chief Marketing Officer role, with broader campaign support. We agree the scope with you before you start.
Ad spend is paid to the platforms, with no percentage fee. Setup is a one-time fee.