Question 1

What if we have not agreed a KPI by the end of cycle three?

Accepted Answer

During the first three cycles, each party must propose or respond in writing to a measurable KPI. If you do not respond to a written proposal within the time it states, or you reject every measurable option without a stated reason, the late refund below does not arise from that failure. If no KPI is agreed in writing by the end of cycle three, services and recurring fees continue until a KPI is agreed in writing. Silence is not agreement. When the KPI is agreed, we assess the three completed 28-day cycles immediately before that agreement. If the target is missed, you can claim a refund of the recurring Agensio fee actually paid for the latest of those cycles, including GST. Setup fees, advertising spend and other third-party costs are excluded. That refund does not include a right to end immediately. The claim is made in the authenticated client portal within seven days after our written assessment notice.

Question 2

Who pays for AI tools and usage?

Accepted Answer

You own your AI-provider accounts and normally pay the providers directly, separately from your Agensio fees. We help manage those accounts within your agreed authority and provide usage and cost forecasts so you can budget. We ask for approval before increasing an agreed AI budget or adding a paid AI service. Forecasts are estimates, not fixed-price promises.

Question 3

Are AI credits included?

Accepted Answer

AI usage is not unlimited or automatically included in your plan fee. Any included allowance is stated in your Proposal, including the provider, units, limits, period and how additional usage is approved and paid for. We will not remove an agreed allowance or add undisclosed overage charges.

Question 4

Is it just AI?

Accepted Answer

No. An experienced Agensio Team Member directs the agents, reviews the output and launches only approved work.

Question 5

What makes up my fee?

Accepted Answer

Your plan price covers the campaigns and inclusions on your plan, billed every 4 weeks. Setup is a separate one-time fee, and your advertising budget is paid directly to the platforms. If you need more, we’ll talk through options on your strategy call.

Question 6

Do your prices include GST?

Accepted Answer

Yes. Our setup fee and the price billed every 4 weeks include GST. We don't add GST on top. There is no percentage-of-ad-spend fee.

Question 7

How often am I billed?

Accepted Answer

Every 4 weeks. All plan prices use this cadence, so your billing date moves through the calendar.

Question 8

What counts as a campaign?

Accepted Answer

A campaign is an agreed stream of marketing work with a clear goal, scope and deliverables. Examples include Meta ads, Google ads, Instagram content, TikTok content, influencer marketing, email marketing and SMS marketing. We agree how your work maps to campaigns before you start. A campaign is the unit of work in your plan. It isn’t necessarily one campaign inside Meta or Google.

Question 9

Is there a percentage-of-ad-spend fee?

Accepted Answer

No. Your advertising budget is paid directly to the advertising platforms, and we don’t charge a percentage on top.

Question 10

What does the setup fee cover?

Accepted Answer

You'll meet your Agensio Team Member, agree a roadmap, and agree a measurable KPI in writing by the end of the third 28-day cycle.

Question 11

How long do I commit?

Accepted Answer

The initial commitment is three 28-day cycles. That is the setup fee and three four-week billing cycles, 84 days from the first successful membership payment. The 12-month roadmap is a plan, not a contract term. After that, services continue in 28-day periods. If no KPI has been agreed by the end of cycle three, services and recurring fees continue until a KPI is agreed in writing, and the late-assessment refund then applies if the target is missed.

Question 12

Am I billed during a guarantee claim window?

Accepted Answer

If a KPI was agreed by the end of cycle three, we hold the fifth recurring payment during the seven-day claim window after cycle four. If the KPI is agreed later, we hold the next recurring payment after the written assessment notice during the seven-day window that starts with that notice. That later window is not the cycle-four deadline and is not treated as already expired. Services continue normally unless you make a guarantee-failure claim. From receipt of your claim, recurring paid services and fee accrual pause while it is resolved. The payment hold continues for a timely unresolved claim. Any restart date and billing arrangements require written agreement. No recurring service fee accrues during the claim pause.

Question 13

Can you guarantee results?

Accepted Answer

The initial commitment is the setup fee and three four-week billing cycles. We use setup and those first three cycles to test, learn and agree a measurable KPI with you in writing, to be achieved by the end of cycle four. We agree its measurement method and mutual responsibilities. If we miss the target, you can claim a refund of the fourth recurring Agensio fee actually paid, including GST, and choose to end the engagement immediately without the usual notice period. The voluntary refund excludes setup fees, advertising spend and other third-party costs. Start your claim in the authenticated client portal within seven days after cycle four ends. We supply the Sydney deadline; claims can precede our assessment. Your Australian Consumer Law rights are unaffected by this deadline or voluntary refund limits. If no KPI has been agreed by the end of cycle three, services and fees continue until one is agreed in writing. We then assess the three completed 28-day cycles immediately before that agreement. If that target is missed, you can claim a refund of the recurring fee actually paid for the latest of those cycles, including GST. The voluntary refund excludes setup fees, advertising spend and other third-party costs. That late refund does not by itself end the engagement. Start that claim in the authenticated client portal within seven days after our written assessment notice. That window is not the cycle-four deadline and is not already expired. We hold the next recurring payment during that window. Your Australian Consumer Law rights are unaffected.

Question 14

What do we mean by customer acquisition cost (CAC)?

Accepted Answer

We agree the basis for every number with you, so you always know what a result includes. Customer acquisition cost is the cost of winning one new paying customer. Media-only CAC is ad spend divided by the new customers attributed to it. Fully loaded CAC also includes agreed costs such as agency fees and other sales and marketing costs. We show these as separate measures.

Question 15

What do we mean by return on ad spend (ROAS)?

Accepted Answer

Revenue attributed to advertising divided by the ad spend that generated it. It's a revenue ratio, not a profit measure. We state the attribution window, revenue basis and spend basis, and we don't add up overlapping platform-reported revenue as if it were real sales.

Question 16

What do we mean by contribution profit and net profit?

Accepted Answer

Contribution profit is revenue minus agreed variable costs. A marketing view can also deduct ad spend and agency fees, and we'll say when it does. Net profit also depends on your wider costs, such as pricing, fulfilment, staffing and overheads, so an ad dashboard alone can't prove it.

Question 17

What do we mean by payback?

Accepted Answer

How long it takes for a customer's contribution to recover what it cost to acquire them. We agree the definition and period with you.

Question 18

What if I generate leads?

Accepted Answer

A lead is not a customer. Cost per lead is not CAC. We judge the whole journey through to closed sales. Until sales and revenue can be linked from your CRM or another agreed source, we report each stage separately and mark CAC and realised ROAS as unavailable or provisional. Leads are measured by cost per lead, not CAC. Qualified opportunities are measured by cost per qualified lead and how they progress. Customers are the lead-to-sale conversion, and CAC once closed sales are linked. Realised revenue is realised ROAS. Pipeline value is shown separately and labelled estimated.

Question 19

Where does the creative come from?

Accepted Answer

Built from your photos and video. We turn what you already have into ads, pages and campaign creative.

Question 20

Are photo and video shoots included?

Accepted Answer

No. Shoots are scoped separately. Day-to-day creative uses the photos and footage you already have.

Question 21

Acquisition strategy

Accepted Answer

Where to spend, which campaigns to start, and what a win looks like.

Question 22

Offer and positioning

Accepted Answer

How the offer is framed so the right customers respond.

Question 23

Messaging

Accepted Answer

The words, proof and calls to action used across the work.

Question 24

Competitor review

Accepted Answer

What rivals are saying, and where there is room to stand apart.

Question 25

Campaign plan

Accepted Answer

Which campaigns to run now, and which to leave until later.

Question 26

Roadmap and KPIs

Accepted Answer

A 12-month plan and the numbers we agree to work towards.

Question 27

Meta Ads

Accepted Answer

Facebook and Instagram campaigns, from setup through ongoing optimisation.

Question 28

Google Search Ads

Accepted Answer

Search campaigns for people already looking for what you sell.

Question 29

YouTube Ads

Accepted Answer

Video campaigns, including cut-downs made from your footage.

Question 30

Google Display

Accepted Answer

Display placements for reach and retargeting.

Question 31

Performance Max

Accepted Answer

Google campaigns across Search, YouTube, Display and more.

Question 32

Google Shopping

Accepted Answer

Product feeds and shopping campaigns for online sales.

Question 33

TikTok Ads

Accepted Answer

Short-form campaigns on TikTok.

Question 34

LinkedIn Ads

Accepted Answer

Campaigns aimed at professional and business audiences.

Question 35

Pinterest Ads

Accepted Answer

Visual campaigns for products and ideas people plan to buy.

Question 36

Microsoft Ads

Accepted Answer

Search campaigns on Bing and the Microsoft network.

Question 37

Retargeting

Accepted Answer

Follow-up ads for people who already visited, enquired or bought.

Question 38

Audience strategy

Accepted Answer

Who to reach, lookalikes, exclusions and how audiences are built.

Question 39

Budget and bid management

Accepted Answer

How spend is paced and bids are adjusted against the goal.

Question 40

Creative testing

Accepted Answer

Trying versions of ads and keeping the ones that win customers.

Question 41

Ad creative

Accepted Answer

Images, video and copy made for the campaigns we run.

Question 42

Short-form video

Accepted Answer

Edits for Reels, Stories, TikTok and YouTube from footage you provide.

Question 43

Photo editing

Accepted Answer

Selection, crops and edits from your photo library.

Question 44

Social content

Accepted Answer

Posts and stories that support the campaigns.

Question 45

Campaign copy

Accepted Answer

Headlines, body copy and calls to action.

Question 46

Email and SMS creative

Accepted Answer

Messages written for the programmes we set up.

Question 47

Built from your photos and video

Accepted Answer

Day-to-day creative is made from the photos and footage you already have.

Question 48

Photo and video shoots

Accepted Answer

Shoots are scoped separately. They are not included in the recurring fee.

Question 49

Landing pages

Accepted Answer

Pages built for a specific campaign or offer.

Question 50

Campaign pages

Accepted Answer

Supporting pages for a promotion, location or service.

Question 51

Lead forms

Accepted Answer

Forms that capture what your team needs to follow up.

Question 52

Conversion improvements

Accepted Answer

Changes to pages and forms so more visitors take the next step.

Question 53

A/B tests

Accepted Answer

Comparing versions of a page or offer when there is enough traffic to learn.

Question 54

Conversion tracking

Accepted Answer

Connecting clicks, enquiries and sales back to the campaigns.

Question 55

Analytics

Accepted Answer

What is working, what is wasting budget and what to do next.

Question 56

Pixel and event setup

Accepted Answer

The tags that record visits, leads and purchases.

Question 57

Call tracking

Accepted Answer

Which campaigns drive phone calls, where calls matter.

Question 58

Dashboards

Accepted Answer

A clear view of spend, leads, sales and the agreed measures.

Question 59

CRM management

Accepted Answer

Keeping leads, stages and owners in order.

Question 60

Lead follow-up

Accepted Answer

Timely next steps so enquiries do not go cold.

Question 61

Email

Accepted Answer

Programmes sent through your own provider account.

Question 62

SMS

Accepted Answer

Text programmes sent through your own provider account.

Question 63

Automation

Accepted Answer

Sequences that run after a lead, a purchase or a lapse.

Question 64

Segmentation

Accepted Answer

Lists and audiences based on behaviour and fit.

Questions

How it works

Pricing

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